At the same time is Jim O'NEAL A passionate MX driver since the birth of sport. Not only Jim, but also his buddies, longed for better equipment that was tailored to her needs. It is precisely this desire for greater performance Jim spurred on, he wanted to enable his buddies and himself more. Out of the same motif, decided O'NEAL In the late 80s, to enter the mountain bike market and offer products in Europe and the USA.
Since the beginning, product development has been a central aspect of the O'NEAL Philosophy. O'NEAL It was strongly inspired by which bicycles the people drove and on which tracks they were on the road to perfectly coordinate their products. Always laid down O'NEAL Value on innovative production processes and material techniques in order to guarantee all drivers (and drivers) the required support and security, the limits of the MTo move further upwards.
The industry has shaped our innovative approach in product development.
Even today, this philosophy plays in the O'NEAL Product development a very important role. A good example of this is that of O'NEAL developed IPX® (Impact Foam Technology), which in everyone O'NEAL Protectors are used. Highlight is the IPX® ACELLS technology. The system captivates with a 360 ° turning and axial movement ability as well as damping properties and exceeds most other technologies on the market. The innovative way of thinking in our product development has contributed to shaping industry.
A first advance in the area of mountain biking succeeded O'NEAL in the 1980s with the market launch of the Azonic brand and the first MTB-specific product line for clothing, protectors and bicycle accessories. The sport developed further and the drivers pushed themselves and their bikes to an increasing level. O'NEAL’S commitment to mountain bike sport, coupled with his use in product development, was extremely successful. We can proudly say that they have helped sport to grow and popular.
Even if today's focus is more and more on the needs of the Enduro and Trail Ridings, remains O'NEAL loyal to its roots in the downhill and freeride. The adaptation of the O'Neal product range has reflected exactly this development in recent years.
It was not about making money. We were really concerned with developing better products that we can use to run.
Also exceeded after more than 50 years O'NEAL Still limits and continuously sets new standards.