Right from the start product development was a central part of O'NEAL’s philosophy. The types of bikes people were riding, and the tracks they chose to explore, heavily influenced what products O'NEAL made. From the beginning O'NEAL looked to leading manufacturing processes and material technology to assist and protect riders who were seeking to push the boundaries of what a man (or woman) on two wheels could do. This philosophy is still very much central to O'NEAL's product development today.
"OUR INNOVATIVE APPROACH TO PRODUCT DEVELOPMENT HAS HELPED SHAPE THE INDUSTRY."
O'NEAL’s first foray into mountain biking came in the 1980s with both the launch of AZONIC and, for the first time, O'NEAL MTB-specific specific: clothing, protective equipment, and accessories. The sport was growing and there was a real need for riders to push themselves and their bikes further.
O'NEAL's dedication to the sport of MTB and product development was hugely successful. O'NEAL is proud to be able to say we have helped grow and evolve the sport. Today, O'NEAL is focused on Downhill and Freeride, staying true to its roots. Increasingly the brand is broadening to focus on the needs of Enduro and Trail Riding. Over the last couple of years, O'NEAL’s product range has developed to reflect this.
"IT WASN’T ABOUT MAKING MONEY. OUR DRIVE WAS REALLY ABOUT FINDING AND CREATING BETTER PRODUCTS TO RACE WITH."
O'NEAL was the first brand to introduce Fidlock®, the innovative one-click magnetic chin strap fastener, to the MTB market. More recently the O'NEAL Zipper Knee Pad was acknowledged as one of the most innovative MTB protectors available on the market today.
O'NEAL is supporting international Downhill World Cup and Enduro World Series riders, and many other sponsored riders at a grassroots level. O'NEAL understands what it takes for riders to stay at the top of their game. We support riders so that they can do what they do best and strive to contribute to the sports of MX and MTB as they continue to progress.
"50 YEARS ON AND O'NEAL IS STILL PUSHING BOUNDARIES, AND CONTINUING TO SET NEW STANDARD."
Two wheels with an engine or only pedals; the philosophy for O'NEAL has been (and always will be) the same — the pursuit of excellence and innovation in riding gear.